Biarritz - "Paris by the sea"

Our Spring 2021 collection is inspired by the beautiful French city; Biarritz.    Biarritz has been the place for cultural celebrities to hide away for dacades, but we love it for the colours. The dusted shades of brown, red and most of all - the clear blue. 
Biarritz has a grand history. It has been the prefered hideaway for royals, aristocrats, politicians and cultural elite. Did you know that todays Hotel du Palais, was originally a wedding gift from Napoleon to his wife, Eugine? And for not be bored in summer Coco Chanel opend a small store in Biarritz.
We want to go there to suck in the history, but allso to just sit back and enjoy the captivating colour of the blue sea - the Biarritz blue!


This season we've chosen to call our collection; "Full House". To be honest, it's probably more of a dream - more than a fact?! Due to everything that has happend thoughout the last months - we feel lucky! That's what we wish for everyone else allso.

When we made this collection we had a glance toward oldschool British menswear fashion. Those vintage looking fabrics - soft, but stable. Durable and heavy-looking. The styles that never really goes out of fashion, and practically impossible to wear out.

Enjoy our collection and wear it again and again and again...


Due to precautions reagrding the Covid-19 virus pandemic. We have temporarliy reduced the opening hours in our concept store in Oslo. For a period our opening hours will be:
Monday - Friday: 11.00 - 17.00
Saturdays: 11.00 - 16.00
Please follow our website or social media platforms for any changes.
Stay safe!
Love, Team Frislid

We're open!

After a short period of Covid-19 actions and restrictions, we have decided to open up our Concept Store in Oslo. To begin with with a bit restricted hours; 11.00-17.00 monday to saturday. We wish everybody welcome back to our world of great men's fashion. We still take particular precautions regarding customers health and safety - of course.

Lights On!

Our SS20 collection is inspired by the magnificent lights and colours of Skagen - Denmark. Skagen has allways been the number one "go-to" place for painting artists from all over the world. Reason? Due to the specially warm and bright lights that appear because of the unique combination of; clean and crisp air, together with the warm and burnt colours from the dry grass and soft dunes. 
In the late 1800, the artists lived there for longer periods and interacted in each others more or less tirvial intrigues. Common to all of them, was their joy for partying and lack of money. This was compensated with productivity in artistial work and paid for by paintings. Today you can enjoy a huge collection of famous paintings in Brøndums Hotel - who used accommodate the poor artist.
We hope you will feel the Skagen vibe - bright and soft - in our toned down, soft tailored collection for spring/summer!


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